SKU: 42166451438

The Friction Project: How Smart Leaders Make The Right Things Easier And The Wrong Things Harder

Sale price$54.90 Regular price$61.00
Save 10%

Shipping Estimate
USA
  • USA
  • CAN

Ships within 48 hours · Estimated delivery Jul 12 - Jul 17

Promo Codes Available:

For Your Every Summer RSVP, with Code: SUMMER15

Description

The Friction Project: How Smart Leaders Make The Right Things Easier And The Wrong Things HarderThe Friction Project: How Smart Leaders Make The Right Things Easier And The Wrong Things Harder The definitive guide to eliminating the forces that make it harder, more complicated, or downright impossible to get things done in organizations. Find out why Adam Grant says 'If every leader took the ideas in this book seriously, the world would be a less miserable, more productive place.' Every organization is plagued by destructive friction. Yet some

The Friction Project: How Smart Leaders Make The Right Things Easier And The Wrong Things Harder

The definitive guide to eliminating the forces that make it harder, more complicated, or downright impossible to get things done in organizations. Find out why Adam Grant says 'If every leader took the ideas in this book seriously, the world would be a less miserable, more productive place.'

Every organization is plagued by destructive friction. Yet some forms of friction are incredibly useful, and leaders who attempt to improve workplace efficiency often make things even worse. Drawing from seven years of hands-on research, The Friction Project by bestselling authors Robert I. Sutton and Huggy Rao teaches readers how to become “friction fixers.”

Sutton and Rao kick off the book by unpacking how skilled friction fixers think and act like trustees of others’ time. They provide friction forensics to help readers identify where to avert and repair bad organizational friction and where to maintain and inject good friction. Then their help pyramid shows how friction fixers do their work, from reframing friction troubles they can’t fix right now, so they feel less threatening, to designing and repairing organizations. The heart of the book digs into the causes and solutions for five of the most common and damaging friction troubles: oblivious leaders, addition sickness, broken connections, jargon monoxide, and fast and frenzied people and teams.

Sound familiar? Sutton and Rao are here to help. They wrap things up with lessons for leading your own friction project, including linking little things to big things; the power of civility, caring, and love for propelling designs and repairs; and embracing the mess that is an inevitable part of the process (while still trying to clean it up).

'Sutton and Rao take us on a delightful tour of bad emails, infuriating subscriptions and labyrinthine hiring processes - and they show us how to fix it all. Hard to put down and easy to like, this is a business book to savour.' - Tim Harford, author of The Data Detective

'This is the ultimate guide to diagnosing and fixing the problems in your organization. No one knows more about making work better than this pair of experts, and they've produced a remarkably insightful, engrossing, evidence-based, and actionable read. If every leader took the ideas in this book seriously, the world would be a less miserable, more productive place.' - Adam Grant, #1 New York Times bestselling author of Think Again and host of the TED podcast WorkLife

'A spectacular achievement. Sutton and Rao show that friction is the secret source of organizational failure -- and success. Full of practical advice, this book will make the world a better place.' - Cass R. Sunstein, Robert Walmsley University Professor, Harvard University, and author, Sludge

'Sutton and Rao show how leaders who pay attention to friction - which kinds are helpful and which are not - can equip these people with the right tools, build their trust, and make incredible progress as a result.' - Ed Catmull, co-founder of Pixar, former President of Pixar and Disney Animation Studios, and author of Creativity Inc

'Bob Sutton and Huggy Rao have spent the last decade studying the causes and remedies for friction troubles at a wide range of companies. They've distilled their lessons to help you and your team make the right things easier and the wrong things harder in your company. Every executive, investor, board member, and leader should buy The Friction Project.' - Reid Hoffman, Co-Founder of LinkedIn and Partner at Greylock Partners

'Sutton and Rao have given us a thousand gems, each an invaluable insight on its own ... I guarantee that their profoundly humane arguments will win your hearts, change your behavior, and transform your companies.' - Amy C. Edmondson, Professor, Harvard Business School, Author of Right kind of wrong: The science of failing well

'The idea of leaders as friction fixers is dynamite ... Sutton's and Rao's insights in The Friction Project offer leaders at all levels important tools and real-world examples to recognize the role that both kinds of friction can play in their organization's success.' - Shantanu Narayan, Chair and Chief Executive Officer of Adobe

'If you dream of freeing your people and organization to focus their time on what really matters, The Friction Project is the book for you. More than ever today we need more nimble, innovative, customer centric, and human organizations. Eliminating needless friction is at the heart of that quest, as Bob Sutton and Huggy Rao show in their wonderful new book.' - Herminia Ibarra, The Charles Handy Professor of Organisational Behaviour, London Business School and author of Act Like a Leader, Think Like a Leader, and Working Identity

'A great and provocative read. As a business leader I never thought of leaders as 'friction fixers.' The Friction Project identifies when friction is and is not desirable. It's packed with real-world examples from varied organizations, their frictions, and above all, how the people who make repairs practice their craft.' - Carlos Brito, CEO of Belron and former CEO of Anheuser-Busch InBev

'As I read this groundbreaking book, I imagined a future where every leader eliminates bad friction and harnesses good friction to build better organizations. Every manager MUST read The Friction Project to learn how, by leading through a friction lens, and using the practical solutions Sutton and Rao provide, they can create productive, innovative, and caring workplaces.' - Tsedal Neeley, Harvard Business School; author of Remote Work Revolution and co-author of The Digital Mindset

'Subtract friction and an organization will move faster, become more innovative and drive productivity gains. The Friction Project is a 'how-to' guide in a period of workforce transformation across sectors.' - Donna Morris, Executive Vice President, Chief People Officer, Walmart Inc.

SPECIFICATIONS:

Author:Robert I. Sutton - Роберт И. Саттон

Publisher:Penguin

Language:English

Publication Date:2024

Number of pages:304 pst

Format:Paperback

Width:135 mm / 5,3'

Height:216 mm / 8,5'

Weight:301 g

ISBN:9780241594858

Shipping Notes
  • Free Standard Shipping on $100+ Orders to the USA.
  • Except Preorder products are shipped in 48 hours.
  • Delivery to the USA:
  1. Standard Shipping : 3-10 business days
  • If time is of the essence, please consider selecting expedited delivery for faster service.
Exchange/Return Notes
  • We offer a 30-day return/exchange service after receiving.
  • Final sale items are not eligible for returns or exchanges.
  • To process your return/exchange, please contact us at [email protected]
  • Please click here for more details>>> Return & Exchange Policy
SKU: 42166451438

Discover Niche Categories That Outsell

Top-Converting Item to Boost Your Average Order

4.1 ★★★★★
Based on 235 reviews
Sort
Highest Rating
Newest First
Oldest First
Product Reviews
C
Verified Purchase
Christopher McMakin
Houston, US
★★★★★ 5
A major upgrade from standard drugstore brands—sophisticated scent & better lather.
I have been a long-time user of standard body washes (think Old Spice, Axe, or Dove Men), but I kept seeing hype about Cremo and decided to see if it was worth the slightly higher price tag. After using the 32oz Spice & Black Vanilla for a week, I can confidently say this is a massive upgrade for your shower routine. ​Here is how it stacks up against the typical grocery store brands: ​1. The Scent is on another level: Most cheaper washes smell like generic "Sport" or "Ocean" cologne. This scent is much more complex and earthy. ​Top Notes: It starts with a sharp, spicy kick (that's the cardamom). ​Finish: It settles into a smooth, warm vanilla and tobacco scent. It smells more like a high-end department store fragrance than a soap. ​Staying Power: The scent actually lingers. If you shower in the morning, you will still catch subtle hints of the warm spices for a few hours, which pairs really well with woody colognes. ​2. Performance & Feel: The consistency is thicker than what I'm used to. You only need one solid pump to get a rich lather with a loofah. Crucially, it rinses clean without leaving that "squeaky" residue that dries out your skin, but it also doesn't leave a slick oily film like some ultra-moisturizing washes do. It hits a perfect balance. ​3. Value: The 32oz bottle is substantial. Because the gel is concentrated, I expect this bottle to last 3-4 months easily, making the cost per ounce very reasonable compared to buying smaller bottles of cheaper stuff every few weeks. ​Pros: ​Sophisticated, "grown-up" scent profile. ​High-quality pump (sturdy, doesn't clog). ​Non-drying formula is great for colder months. ​Cons: ​Potency: The scent is strong. If you are sensitive to fragrance or prefer unscented products, this might be overwhelming. The bathroom will smell like it for a good 20 minutes after you're done (which I enjoy, but keep it in mind). ​Verdict: This bridges the gap between basic hygiene and luxury grooming. If you are tired of smelling like "Blue Sport" and want something warmer and more refined for the fall/winter, this is absolutely worth the switch.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on November 26, 2025
D
Verified Purchase
Dan Sungail
Draper, US
★★★★★ 5
It smells as good as my cologne.
I never go out without a shot of Guerlain L'Homme Idéal L'Intense cologne. Guerlain does not offer a layered line of products with similar scents. I wanted a deodorant and body wash to match. None of the Old Spice scents came close. Axe Oud Wood & Dark Vanilla antiperspirant has more vanilla and is a bit subdued but works. Finding a body wash was harder. Cremo Spice & Black Vanilla Body Wash sounded promising, but I was apprehensive about its scent including tobacco. I did not want to smell like an ashtray. But when I opened the bottle, I was met with a surprising scent from the past. I immediately recognized it as premium Danish pipe tobacco. Most people do not recognize this aromatic scent as coming from tobacco at all. In fact, it smells more like fresh cured tobacco itself, not its smoke. This adds a very pleasant and masculine smell to the body wash on top of the spice, wood, and vanilla scent I was searching for. The scent only lasts a few hours after you rinse off. One push on the dispenser puts enough soap on a shower loofah to wash your whole body. I do not rinse off my loofah; I squeeze the soap out of it to wash my face, then I place it back in its tray next to the bottle. The scent of the remaining soap acts like incense until my next shower. I was also pleasantly surprised to find that this body soap has a rich lather and cleans as well as advertised. I had forgotten the reason I bought the body soap until I used it.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on February 27, 2026
M
Verified Purchase
Maineiac
New York, US
★★★★★ 5
Intoxicating Smell!
My 'old' shower gel was getting dangerously low prompting a search for a replacement. I looked over recommendations of various sources including Amazon which led me to this Cremo product. Over the years I've purchased just a handful of products that were either colognes, soaps of various types, or aftershaves, which really stood out for their intoxicating scent. Additionally, they might have had the incredible ability to have a lasting effect of several hours. These products stood out in a way that they also were noticed by the people around me, commenting on the great odor and inquiring as to what it was. This Cremo product is in that category. The first time I used it clearly put it in that rare product list. Additionally, some of the other qualities of this product that others have commented on I have found to be true. A little goes a long way! You don't need to use nearly as much as some other products that I've had in order to get it to effectively wash body or hair. It truly does leave a soft feeling after using. I didn't realize how big the container would be when I purchased it, however can now say after a few weeks of using it, this is going to last me a long time! And I'm definitely pleased about that. I guess you can say that there are definitely other less-expensive products out there, but when you consider how well this product performs, it's a great buy! If you're currently reading this, examining products for yourself, wondering if this one is for you....hesitate no longer. When this container runs out....it's definitely going to be a long while....I will definitely buy it again.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on January 17, 2026
A
Verified Purchase
Amazon Customer
Waukegan, US
★★★★★ 5
Warm base of vanilla, with a bit of spice to keep things interesting! Definitely a keeper!
First, I need to admit that Cremo is one of my “go to” brands for body wash. I love the fact that the scents are high-quality without getting into the weird “axe” arena of being able to be smelled a mile away. The body wash has a fresh, warm, earthy smell to it. Vanilla base with a bit of spice to not make it smell like a sugar cookie. I think you all know those body washes that are just too heavy with the vanilla smell. The price for this level of body wash is spot on for what you get from a quality, moisturizing, and skin care perspective. It doesn’t dry out your skin and even the deep rich color of the gel screams quality. This is a really great new scent from Cremo and one that I’d definitely come back to and keep in my rotation.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on April 25, 2026
S
Verified Purchase
steve
San Leandro, US
★★★★★ 4
Good product but smell doesn't last
Cleans and rinses great, does not dry out your skin. Smell great, not as strong as the Italian Bergamot, nor does it last after showering. Once you dry off, smell pretty much gone. Bergamot lasts a little better
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on December 19, 2025

recommand products