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Description
How to Start a Successful Email Newsletter OnDemand WebinarLearn the essential principles of using e mail to build your readership and platform. Description E mail marketing is the No. 1 overlooked means of reader engagement when authors evaluate their overall platform. Being able to directly reach your readers, or most avid fans, is a powerful capability that every author should have. While social media is usually touted as a primary way to build audience, when it comes to online marketing, e mail is still
Learn the essential principles of using e-mail to build your readership and platform.Description
E-mail marketing is the No. 1 overlooked means of reader engagement when authors evaluate their overall platform. Being able to directly reach your readers, or most avid fans, is a powerful capability that every author should have. While social media is usually touted as a primary way to build audience, when it comes to online marketing, e-mail is still the most successful and profitable means of interacting with your readership.
Thankfully, it's easy to get started with e-mail newsletters, and it doesn't require any technical know-how or expertise. It doesn't even require you to pay money until you have a sizable list of names.
What you will learn:
- How and why to start building an e-mail list today even if you think you have nothing to say
- How to start sending an e-mail newsletter for free, at no cost to you
- What the major e-mail contact services are, and how to start using them
- 3 different types of content strategies for your e-mail newsletter
- Biggest do's and don'ts for newsletters that get opened, read and shared
- What kind of frequency you ought to maintain
- What is perceived as "spammy" or annoying,and how to avoid any practices that would categorize your e-mails as spam
- How to gauge the success of your newsletters; how to test and improve them over time
Speaker:
As the former publisher and editorial director of Writer's Digest, Jane Friedman is an industry authority on commercial, literary, and emerging forms of publishing. She has spoken at more than 200 writing events since 2001, and is known within the publishing industry as an innovator, cited by sources such as Publishers Weekly, GalleyCat, PBS, and Mr. Media. Jane currently serves as a visiting professor of e-media at the University of Cincinnati, and is a contributing editor to Writer's Digest. Since 2008, she's offered advice for writers at her award-winning blog, There Are No Rules, which receives 55,000 visits every month.
Who should attend?
- Anyone who has books to market and promote
- Creative professionals who are building their online platform
- Anyone trying to find and grow their audience
- Writers interested in the basics of e-mail marketing
- Writers who want to learn more about content marketing
OnDemand webinars do not include a critique.
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4.8 ★★★★★
Based on 420 reviews
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Product Reviews
★★★★★ 5
Grad School Purchase
Format: Hardcover
Got here so quickly! I had no problems whatsoever with the book, the book cover was just a little wrinkled, but I'm sure that's just from traveling. The book on the inside, the pages are clean and crisp. I will happily recommend them to other buyers! Thank you!!
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Reviewed in the United States on March 18, 2017
★★★★★ 5
The information in this book changed my opinion of career ...
Format: Hardcover
The information in this book changed my opinion of career counseling as a foundation for mental health counseling from a holistic approach. Assessments in this book and the accompanying Using Assessment Results for Career Development book are invaluable together.
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Reviewed in the United States on March 16, 2018
★★★★★ 3
Difficult to grasp
Format: Hardcover
I love the aspects of career counseling. But this book makes the theories hard to understand.
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Reviewed in the United States on March 20, 2018
★★★★★ 5
Good
Format: Hardcover
Was great quality
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Reviewed in the United States on September 8, 2021
★★★★★ 5
High energy mindset book, but very repetitive
Format: Hardcover
The 10X Rule is a very high energy, motivational book focused on taking massive action and setting goals much higher than what most people think is realistic.
The strongest part is the mindset shift. It constantly pushes the idea that success requires way more effort, persistence, and volume than people typically expect. If you are looking for motivation to work harder and avoid playing it safe, the message definitely hits.
It also does a good job challenging excuses and comfort zones. The tone is very direct and intense, which can be useful if you respond well to that style of motivation.
However, the book is very repetitive. The same core idea of “10X effort” is repeated throughout almost every section in slightly different ways, which can make it feel stretched out.
It is more motivational than practical, so if you are looking for step-by-step systems or structured strategies, this may not be what you are expecting.
Overall, it’s a strong mindset book if you want intensity and motivation, but less useful if you are looking for detailed execution plans.
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Reviewed in the United States on April 13, 2026